CONCEPT
Our project was born from a simple yet powerful idea: to create lures that combine technique and tradition , using natural materials such as deer hair and combining them with resin to create unique, functional, and long-lasting products.
OUR VISION
Created by anglers for anglers. Our passion has led us to create hybrid resin and bucktail lures, developed to target large predators . Each model is born from an idea in the field and takes shape through careful design, where realism and functionality merge. We don't just design: we test each lure in different types of water, from rivers to lakes, in Italy and Europe, to guarantee real performance in every condition. Size Matters Concept is more than a brand: it's our vision of fishing, made of continuous research, artisanal care, and respect for the passion that unites us.
Realism, functionality and design
Each model takes shape from an idea developed directly
in fishing and is carefully designed. Realism
and functionality blend perfectly. in our
handmade fishing lures .
Headlines in Italy and Europe
We don't just design: every bait
It is tested in different environments and fishing situations, both in Italy and in Europe , to offer enthusiasts reliable, high-performance and ready-for-action tools.
More than a brand, a vision
Size Matters Concept is not
just a brand of fishing lures , but
a philosophy: it combines continuous research , care
craftsmanship and respect for the passion that unites every fisherman.
BORN
FOR
BIG
STRIKES